Kayfabe

From Wikipedia:

The presentation of professional wrestling as being entirely legitimate or unscripted. Prior to the mid-1980s, this was universally maintained across all wrestling territories and promotions. Used by some in the industry as a verb- to hide or keep something a secret.

Storywise, The SWS work like a real wrestling show, as in characters have a life outside the ring and behave completely different when out-of-gimmick. We could say kayfabe refers to making wrestling matches look "believable" or as "real and competitive" as possible. Because of The SWS being a fictional show, all matches will look more serious and risky than they actually are, also thanks to the kinky nature of the show.

Don't try this at home, school or anywhere!